Wojciech Liszka
Owner and CEO

He likes challenges and ambitious projects, the more demanding the better. He has devoted his entire professional life to hotel industry and it can be said that he knows this industry “like his own pocket”. He publishes his observations of the industry in the blog on hotel industry, tourism and the meetings industry.

He began his career with a flourish in the biggest casino in the world – Foxwoods Resorts & Casino in Connecticut, USA. In Poland, he has been involved with the prestigious hotel brand for 11 years – Radisson Blu in Szczecin, Warsaw and Cracow. He founded the Z—Factor company in 2015.

Wojciech Liszka in his work is extremely effective and open to interesting initiatives. He is never afraid of what is new, unexplored and not achieved by anyone. His ideas and actions made the hotels in which he worked stand out among the competition. Radisson Blu Hotel Cracow, with which he has been associated with for the last few years, at time was awarded by, among others, Business Traveller as the best business hotel in Poland, and the Forbes magazine has honoured him as the winner of the poll “Leaders of Sustainable Development” for obtaining the BS8901 certificate as the first hotel in the world and the first company in Poland.

Wojciech is also the founder and initiator of Poland Business Run – a charity sporting event, and now the biggest relay race in Poland and Meetings Week Poland – currently the biggest event in the industry in the country.

Besides the hotel activities, he sits in the Council of Business of the Vistula University in Warsaw and has been involved for years in the activity of the organisation of Meeting Professionals International Poland, which he co-founded, and its members have entrusted him twice with the position of President.

He has his own opinion, clout, he willingly shares his knowledge and passion. And he always stresses that this is only the beginning… Privately, he is a passionate and the international basketball referee, an avid runner and an optimist.

In brief:

  • Founder of the Z-Factor company
  • Hotel expert of the TVN program “Hotel Hell”
  • Has 11 years of sales experience in the Radisson Blu hotels
  • Co-initiator and co-organiser of the charity business run Poland Business Run
  • Chairman of the Business Council of the Vistula University Group in Warsaw
  • Lecturer at the Central School of Tourism and Recreation in Warsaw
  • 2011-2015 twice elected as the MPI Poland President
  • In 2008-2011 vice president for Education of MPI Poland
  • Awarded in the poll MICE Poland “Personality of the year 2010″
  • Awarded by the Minister of Sport and Tourism with the badge “Distinguished for Tourism”
  • Initiator of Meetings Week Poland
  • Member of the competition chapters: Personality of the year MICE Poland and MP Power Awards
  • Member of the competition jury of the City of Cracow assessing the most interesting incentive programs in Cracow and the restaurant recommendation committee
  • Member of the Cracow Tourism Forum
  • Participant of research projects for: Kielce Fairs, Local Tourist Organisation in Torun and the Lesser Poland Tourist Organisation
  • Leader of the team developing the strategies of action of the Lublin Conference Centre and Lublin Convention Bureau


You have questions,

we've got answers.

Kontakt dla nowych klientów / New business: +48 693-726-848

Praca / Career: +48 604 413 341

Działy operacyjne:

Demand Outlook: +48 604 430 424

Test Call Program & Competition Shopping: +48 604 413 110



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